A Multi-Platform Story Franchise · Season One

The story behind
the story.

Behind every iconic moment in music, someone in the room made it possible — and never made the credits. Their children know the story. Now they tell it.

Launching Fall 2026 · Six episodes + a bonus + a live Q&A

The B-Side cover art
Season One · The Uncredited Life

His name is on none of the records.

Bob Dylan. Tom Petty. George Harrison. The Beastie Boys. The lawyer in the room narrated, at last, by his daughter — and franchise host.

Launching Fall 2026

The B-Side cover art
The B-Side cover art
A Multi-Platform Story Franchise

Legends.
Uncredited.
Told by their children.

The lawyers, managers and dealmakers who held up the stage while someone else stood on it. The B-Side gives them the credit — one season, one life, one child who was there.

The Prologue · A First Listen

Behind Every Legend, a B-Side

Erica introduces the franchise, and the father whose story starts it all.

0:004:46
The Premise

The invisible architecture of American culture.

Not a celebrity tell-all — a guided excavation. Each season centers on one uncredited figure and the child who sets out to tell their story, and discovers, in the telling, who that parent actually was. These stories are built to entertain first; the depth is real, but the ride comes first.

01 · The Figure

One untold life

The lawyers, managers, engineers and dealmakers who held up the stage while someone else stood on it.

02 · The Voice

Told by their child

An offspring who lived inside the family narrates the story — and discovers something about their own heritage in the telling.

03 · The Engine

A guided excavation

The subject's own recorded voice carries the story, the offspring reacts to the tape, the witnesses testify, and a franchise voice threads it together.

Allen David Lenard
Season One · The Subject

Allen David Lenard

Born 1942 · Entertainment Lawyer

Bob Dylan. Tom Petty. George Harrison. Donna Summer. The Beastie Boys. A draft lawyer who never lost a single client — he kept Mark Harmon out of Vietnam, found the loophole that freed Tom Petty, and brokered a Napster deal that could have invented Spotify a decade early. The labels killed it.

From a Detroit coal chute to a shotgun in Watts to the room where the future of digital music died — a life that shaped an industry, whose name is on none of the records. He's eighty-four years old, and his daughter is ready to tell the story.

The Season

Eight episodes
1
Episode 1

Surviving Rats & Tyrants in Detroit

A childhood shaped by poverty, a tyrannical father, and a city on the edge. The origin story of a man who refused to be defined by where he started.

2
Episode 2

Academic Collapse and Revenge

He flunked out. Then he came back and outperformed everyone who stayed. The unlikely road from failure to the Sunset Strip.

3
Episode 3

Counselor for the Counterculture

Bob Dylan. George Harrison. The Beastie Boys. How a one-room office became the most important room in rock and roll.

4
Episode 4

The Bankruptcy Loophole That Freed Tom Petty

Tom Petty wanted out of his record deal. Allen found the loophole no one else saw. The music industry was never the same.

5
Episode 5

Surgical Escape from Finley Kumble

One of the biggest law-firm collapses in American history — and he saw it coming. How he got out before it all burned down.

6
Episode 6

Naked Weddings and a Gold Plane Escape

The stories he saved for last. A wedding with no dress code. A private plane. A deal that had to disappear.

B
Bonus Episode

The Love Stories

Two marriages. Three weddings. Complicated love, and the women who shaped him.

Q
Live Q&A

Allen, Live on the Show

The man himself. Unfiltered. Answering the questions his daughter was too afraid to ask.

The App

Do for your own parent what Erica did for Allen.

The method behind the show — the structured interview, the narrative extraction, the turn from raw memory into produced story — is a product. Not a ghostwriting service. A story engine.

"Your person, finally seen."

Tier 01

Archive

Automated capture into a clean, private digital archive. The interviews, the photographs, the voice — held safe in one place.

Tier 02

Story

An AI-drafted, human-polished memoir chapter or short script — written in the subject's own voice.

Tier 03

Legacy

Full B-Side production: a podcast-ready audio narrative — and a pipeline into future seasons of the franchise.

Every new season validates the method. Every customer is a potential future-season lead.

Erica Lenard
The Creator & Franchise Host

Erica Lenard

Daughter · Journalist · Storyteller

Erica spent her career telling other people's stories. Then she sat down with her father — and realized the most extraordinary one had been in her living room the whole time.

She anchors The B-Side the way Ira Glass anchors This American Life — opening every season and handing narration to each new offspring. She didn't just inherit the story. She earned the right to tell it.

Be in the Room